LO2- P2- Initial research into audio visual products

what is the channel?

Dave is a British free-to-air TV channel which mainly broadcasts comedy as well as some factual programmes. Some programmes that Dave broadcasts are Top gear, Bangers and Cash and Border force America's Gatekeepers.

Target audience 

 The target audience for the TV channel Dave is mainly young males between the age of 16-34, however females make up quite a significant contribution to the total amount of users with them making up about 40% of the audience for Dave.

 

what is the message trying to project?

Dave broadcasts comedy meaning that the main message that it would be aiming to project to its audience would be to provide content that makes their audience laugh, Dave is portrayed to be " the home of witty banter".

Current ident 

Dave has a number of different idents that are available with each of them representing a different aspect of the comedy that Dave broadcasts on their channel.

 This particular ident represents an aspect of the comedic side to Dave as chickens are known to make noises in the morning as well as alarm clocks as they wake people up in the morning and can be annoying to hear constantly meaning that they both share the same aspect regarding disturbing people in the mornings.

This ident refers to the idea of people using an older form of transportation which was used in the past before cars were a thing and the idea of the clamp on the horse shows audiences that cars and horses serve the same purpose however this is done in a way to make their audience laugh, backing up the idea of Dave being a comedy channel.

purpose of idents 

The overall purpose of Dave's idents is related back to the main presentation of their channel being a comedy related channel so each of their idents relate to a specific of comedy for their channel and are used to help give audience understandings to natural parts of life but in a way that will make them laugh.

what is the channel?

Blaze is a TV channel which is owned by A&E and is a joint venture between A&E networks and Sky group. Blaze shows programmes related to aliens, conspiracy and challenge etc, some examples are UFO hunters, ancient aliens and conspiracy files unsealed.

Target audience

The main target audience for the channel Blaze are people who have an interest in unexplainable occurrences that continue to be investigated today as well as people who are interested in aliens themselves and may want to learn more about them.

what is the message?

The message that the channel Blaze is trying to project is that some things that have occurred throughout history are significant to humanity and can't be explained or are still being investigated by experts who may have spent their lives studying about these things and still haven't got the answer that they have been looking for.

Current ident

Blaze's idents vary based on the main programme that will be shown within a specific week, this particular ident relates to Blaze's ' UFO week' this is due to the fact that the ident contains multiple UFOs abducting humans this relates to the ideas that people have had that aliens exist and have had encounters with humanity.

Purpose of Blaze's idents

Blaze's idents all relate to the topic of the programmes that they show mainly if they have weeks where they show programmes related to one specific topic this is to ensure that their audiences know what they will be showing and prepare for the programmes.