what is the channel? Dave is a British free-to-air TV channel which mainly broadcasts comedy as well as some factual programmes. Some programmes that Dave broadcasts are Top gear, Bangers and Cash and Border force America's Gatekeepers. Target audience The target audience for the TV channel Dave is mainly young males between the age of 16-34, however females make up quite a significant contribution to the total amount of users with them making up about 40% of the audience for Dave. what is the message trying to project? Dave broadcasts comedy meaning that the main message that it would be aiming to project to its audience would be to provide content that makes their audience laugh, Dave is portrayed to be " the home of witty banter". Current ident Dave has a number of different idents that are available with each of them representing a different aspect of the comedy that Dave broadcasts on their channel. This particular ident represents an aspect of the co...