treatment

  The brief explains that we have been approached by Freeview to create 1x 60 second ident or 2x 30 second ones which must reflect the personality of the channel and must also research prior to the production of the ident re-brands and at the end reflect on how the ident re-brand has changed from the original idea.

The main purpose of the ident is to give a unique identity for the channel that I have chosen and to remind viewers of the channel that they are watching.

 My idea for the re-brand of the ident for Blaze (channel that I have chosen) is to create a re-brand that relates towards whatever programme that I decide to base my re-brand on and implement the overall image of that particular programme and base it towards my re-brand.

 The main target audience will be for people who have a key interest alien, UFOs, conspiracy theories and unexplained occurrences but this may vary depending on the type of programme that I choose to be base my re-brand on.

My medium that I will be working on will include the idea of UFOs and the idea of humans trying to prove that aliens exist.

 I will be doing 2 ident re-brands which will have a total running time of 1 minute meaning that each ident will run for 30 seconds for both idents.