P1- defining audio visual promos

 P1

Audio visual promos are designed to promote a new or updated product this may be done before the launch or a re-launch of a product and are used to gain the attention of the target audience. If an audio-visual promo is successful, they can play a crucial role in guaranteeing an audience and therefore the success of a new or re-launched product.

Music promos

 Music promos are short audio-visual representations that are constructed to accompany a song released by a solo artist or band. The duration of the music promo varies depending on the song and may contain images of the or band. Music promos are available to view online through the artist or brand's own website. 

 Example- https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=video&cd=&cad=rja&uact=8&ved=2ahUKEwj34oO-obL6AhUpSEEAHW0uAuUQtwJ6BAgMEAI&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DOPf0YbXqDm0&usg=AOvVaw3-UA4S247g28qcxJExYHBZ

Trailers for a film/T programme/game/animation 

There are two types of trailers. A teaser trailer is often the first stage of the advertising campaign , released well in advance of the new film/TV programme/game/animation. The teaser trailer is then usually followed nearer the scheduled release date by a trailer, which is longer than the teaser trailer.

Example- https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=video&cd=&cad=rja&uact=8&ved=2ahUKEwiP0vqBobL6AhXoTEEAHXwoDUUQtwJ6BAgMEAI&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DFUK2kdPsBws&usg=AOvVaw1LEq4kBTDRrrHVRl-TU_H0

TV idents

A TV ident is a short audio-visual sequence that is played in the seconds before a programme begins which provides the audience with information regarding the channel they are watching. TV idents are designed to promote the channel and form a critical part of a TV station's brand identity. They contain the channel's logo and provide short bursts of information that appear amongst the programme scheduling.